QUESTION 8) Is Jesus not just a product to the church like a soft drink is a product to a soft drink company?
Over the last few years, I have noticed how the church seems to have become about “marketing Jesus” – as if He were a product. A product that the church needs to promote. It seems like the church is more focused on getting people to a product – and not to a relational Jesus! Many modern churches look like businesses. They have a board. In that board meeting – they seem to discuss – how do we get more money in?
“They can buy our worship band album.”
“Let’s get with the times – twitter account, Instagram, Facebook page.”
And I get it. The church can’t live in the 80’s anymore. It needs to evolve. But it just seems like Jesus is more of a product than what He is supposed to be about…
Sadly, in many cases I believe you are right.
Jesus has become a product.
People are pushing attendance to bring in more money.
They’re selling coffee in branded coffee cups… all about promoting the church… and not the Jesus of the church.
Some churches are gathering “hipsters” and other trendy folk…
Because a trendy crowd draws people.
And with all these people
We often make “Christianity very fashionable” and consumeristic. “What can Jesus do for me?”
As if Jesus was a vending machine.
When people realise there is a “cost to following Jesus” and one has to “die unto themselves” and “take up their cross” – then they seem to leave that church.
Churches then seem to become about promoting the “BEST VERSION” of Jesus.
So, what do we do? How do we move forward? I think part of the answer can be found in the timeless piece of scripture in John 15 – The Vine and the Branches.
Life with Jesus is a relationship. It’s a vineyard. The brilliant wine you that you buy in the shop this week, wasn’t made last week in some winery. It has taken months and seasons to get on that shelf.
It’s gone through tricky periods of drought. It’s been barrelled for months. It’s been delicately made over a fair duration.
Jesus is like that. He is beyond trends. Life with Him takes time. And we have all the time – in a sense. Because truth is – God cannot be measured by time. He exists out of our time and space continuum.
And when we get to “taste that wine” one day. We will celebrate. Jesus is good. He is worth it.